🎈 **Brand Introduction**: DJI was born in 2006, igniting a revolution in the tech world. From its humble beginnings focused on drone systems, DJI has soared to become a global powerhouse, offering a diverse range of cutting-edge products. Today, it stands as a leader in drones, handheld imaging systems, and beyond, redefining what “Made in China” truly means through innovation and excellence.
Headquartered in the vibrant city of Shenzhen, DJI operates globally, with a presence in over 100 countries and regions, connecting the world through technology.
🎈 **Brand Culture**: At the heart of DJI lies a mission to “enrich life.” The brand is committed to bridging the gap between technological prowess and human civilization, making innovation accessible and meaningful to everyone.
✨ **Product Strategy**: In international markets, DJI positions itself as a premium brand synonymous with quality and sophistication. Its products, known for their novelty, fun, safety, and stability, have captured the admiration of influencers in both consumer culture and the tech industry. By setting new standards with world-class offerings, DJI continues to redefine the perception of “Made in China.”
✨ **Product Introduction**: DJI’s lineup is a testament to its innovative spirit, featuring an array of groundbreaking products such as the Mavic series, FPV series, Spark series, Phantom series, Osmo series, Inspire series, Zenmuse series, industry-specific solutions, robotic advancements, and agricultural drones designed to protect crops. Each product line caters to unique needs, empowering creators and professionals alike.
✨ **Brand Strategy**
① **Encouraging Mass Participation in Creation**: On Instagram, DJI launched the hashtag #DJICREATOR (DJI Creator), inviting enthusiasts worldwide to showcase their masterpieces captured using DJI devices. This initiative not only fuels creativity but also fosters a global community of passionate users.
② **Developing Segmented Markets**: DJI tailors its strategies to suit different regions. In North America, where the market is mature and demand is high, the focus is on driving sales conversions. In Europe, efforts are centered around enhancing brand visibility and reaching a wider audience. Meanwhile, in Asia and Australia, the emphasis is on building brand awareness and establishing DJI as a household name.
③ **Innovation and R&D**: At the core of DJI’s success is its relentless commitment to research and development, ensuring that every product pushes the boundaries of what’s possible.
④ **KOL Marketing to Build a Tech IP**: By collaborating with key opinion leaders (KOLs) in the tech space, DJI strengthens its reputation as a thought leader, creating a strong intellectual property (IP) foundation that resonates with tech-savvy audiences worldwide.
Ryan O'Brien 
Dorothy Soto 
Joshua Warren