• Brand Overview: Breitling (BREITLING) specializes in crafting exceptional timepieces, including self-winding watches, hand-wound masterpieces, and precision quartz models. The brand made history in 1952 with the launch of its legendary aviation chronograph, formalized its presence by registering Breitling Watch SA in 1982, partnered with CVC Capital Partners in 2017, and was honored as Switzerland’s Best Employer in 2024.
• Brand Positioning: Breitling (BREITLING) stands as a pinnacle of luxury in the world of horology, with prices typically soaring into the tens of thousands of yuan. Limited-edition collaborations and special releases command even higher premiums. Renowned for its unwavering accuracy and rugged elegance, Breitling appeals to those who demand both performance and style.
Its designs exude a sporty, professional aesthetic, infused with cutting-edge technology and mechanical sophistication. This makes it a favorite among high-earning professionals, aviation pioneers, diving enthusiasts, and discerning watch connoisseurs.
Declan Simmons 
Felix Palmer 
Ella Hall